One of the many marketing strategies that law firms are starting to use in order to market their practice is email marketing. Utilized by many because of its data and analytics, email marketing proves itself to be an effective tool for both big companies and startups. David Bjornson gives his opinion on why law firms need email marketing.
Discover why law firms should invest in email marketing this 2017.
#1. It’s cheap and profitable.
Email marketing is cheap and can generate a lot of business for you. Just set up an email service provider and start creating lists. You won’t only have the potential to close a new client, you will also have the opportunity to upsell a current or past client, and receive referrals. For a small fee, you can now send emails to open up multiple opportunities for revenue.
#2. It doesn’t take too much time.
Despite the amount of time it takes to sort through lists and set up drip campaigns, email marketing won’t take a lot of time once you have everything ready. Do not skip on segregating your lists to save time because it is one of the most essential parts of email marketing. It allows you to send relevant content to its paired audience.
#3. It has a clear Return on Investment (ROI).
The results of an email campaign can easily be calculated. By measuring all the metrics, you can continuously optimize and attempt to improve your numbers in order to acquire more business from existing or new clients.
#4. It is versatile.
Email marketing can be used for both client retention and acquisition. Whether you want to touch base with past clients or you want to send out newsletters, you can always set up different campaigns for different segments to achieve your goals.